The guy doing the rubber-limbs walk across the stage is a member of the BRISBANE BRONCOS football team.
Believe it or not, the most eyebrow-raising thing about this is not the silly walk. Rather, it’s something going on in the background. Look carefully and you can catch a glimpse of the club’s newly unveiled and not-a-little-bit-controversial logo.
THIS IS IT HERE –
So what’s the controversy? Oh, just a little matter related to the sum of $300 000. That’s the fee the design firm employed by the club was paid to come up with this, um… ‘inspired’ design.
To shed a little more light, these are the previous logos used by the club –
INTERBRAND (https://interbrand.com/) is the leading international design firm that was paid $300 000 to rejig and breathe new life into the BRISBANE BRONCOS logo, taking it from –
Fans reaction has been underwhelming, to say the least. ‘Boring’ and ‘something that could have been conceived with AI in less than five revisions’ have been common judgements.
Others have observed it resembles more a unicorn than a horse and that reports of a $300 000 fee to come up with the design must have been a typo while in reality, some Joe in the back office whipped out his trusty texta and was paid $30 tea money for what was very obviously a sub ten-minute effort.
While it’s definitely from the minimalist school of design, it does show more ‘hoof’ (leg) than the previous design, like all things, everyone will get used to it in time and pretty soon forget what the old one was like.
But the price tag? A black-belt head-scratcher is what that is.
But hold your horses. There’s more…
Italian soccer team JUVENTUS FC also received the minimalist treatment when they employed INTERBRAND to redesign their logo –
That ‘stripped back’, no-frills rejig was apparently a year in the making and left fans of the club similarly non-plussed.
The generic, corporate style brush strokes that INTERBRAND came up with had some commentators observing it felt like the club’s fan base were now being treated like wholesale customers rather than sports fans. It also led to a number of social media parodies –
Meanwhile, back at the BRONCOS, I reckon the new logo will eventually grow on me and the rest of the fan base.
In time the ‘old’ logo will be nothing more than a distant – and fond – memory relegated to the history books. Pretty sure that’s what they call acceptance. Is there really any other choice?
Click HERE to get happy.
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