Does anyone remember MAD MAGAZINE?
It’s been around since 1952 and I used to read it (and love it) as a kid growing up in the late 70’s. If memory serves me correctly, it stopped being funny sometime around the mid eighties (coincidentally when I had outgrown my teens) when they started putting out an Australian Edition.
It’s satirical comic rivals CRAZY (1973 – 1983) and CRACKED (1958 – 2007) may have long departed this planet but MAD carries on. At its peak in the mid seventies MAD boasted sales of 2.1 million copies per issue and carried on selling in excess of one million copies per issue well into the eighties. These days sales top out at 100 000 copies. Like so many print magazines, the free-to-read recesses of the internet have opened up a plethora of competing humour outlets that the magazine did not formerly have to contend with, resulting in barely sustainable readership numbers.
I picked up the April 2017 issue the other day at my local library and guess what? It’s funny again! The television and movie parodies are still there as well as old favourites like ‘The Lighter side of..’ and Spy vs Spy. The back cover still doubles as the mighty ‘Mad Fold-In’ and the freckled features of ageless Alfred E. Neuman endure.
In the edition I looked at (and borrowed – my excuse being I wanted to initiate my 7-year-old daughter) the following illustrated features were included –
- Yet another Fairy Tale we’d like to see ( a bloody version of Rapunzel)
- Places your lost Airpod is sure to wind up
- Other uses for live Lobsters
- Signs of an Unsuccessful Foodtruck
- A Mad look at Drones
- Goosebumps books for Millenials
- Things you don’t want to hear from your Uber Driver
- Star Wars fans then and now
- Mad’s Celebrity Supermarket showcasing products such as
For those of you who’ve always suspected I may be harbouring some kind of epi-pen sized dose of madness, look no further for your proof.
PS. Take a closer look at the Mad front cover pictured at the top. The words where Alfred E. Neuman’s mouth should be, read –
“Believe us – we really, really wish there was no…”